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Who Buys Plus Size Clothing?
December 6, 2008
Yesterday I found a website that tells what the demographics of any other site are. So I plugged in the url for Plus-Size-Heaven.com and here’s what I found. (It’s
quite interesting. actually.)
27% of my store visitors are MEN.
Now I’d like to think that there were a lot of men online shopping forplus size lingerie for their lovers, but you and I know that just doesn’t happen, right?
So who are these men shopping there? I know for a fact (I’ve received emails thanking me for offering very large sizes) that some of these men are cross dressers, and I truly appreciate their business. But I never considered that market when I started plus-size-heaven.com almost 5 years ago. At least the cross dressers actually BUY things.
But I think most of the male visitors we get are "chubby chasers." They come to look at the pictures.Unfortunately they do NOT buy. But what the heck,traffic is traffic. And you gotta love these guys who see us for the beautiful women we are. Heck I married one, but he doesn’t buy me clothing
He says, "Hey, you own a couple clothing stores, and you want me to buy you stuff?" I guess he’s right…
The demographics show that most of my visitors are Caucasian college graduates who are middle aged (34-50.) Although most are white women, there is a higher than usual number of African American women who shop here than at other stores.
71% have NO Children. I found that surprising. Are most of my visitors career women? I sit here at home on my computer with my kids playing beside me and run my companies. I’ve never worked outside the home in an office building, so my idea of what women do all day is kinda skewed. I do have a LOT of career wear for curvy girls, tough.
The demograpics ( at least from this site,) say that our visitors are less affluent. I kind of think this figure is whack. I mean if you make from $60,000 to $100,000 a year, you’re doing pretty good, in my book. Am I right? Only 12% make over $100,000 a year. Somehow I doubt that even Victoria’s Secret gets any different a demographic as far as income goes. Wacky statistic.
So why do I give you all these details? It’s just to let you know that I’m always working to fit our product lines to the visitors who come to our site. We have a lot more plus size dresses for under $50 than over $100.
So leave me a comment and tell us exactly what you want from a plus size clothing store, ok? I’ll go find it for you, and at the best price possible.
Oh, and in case you want to know how those "chubby chasers" find us ?
Here’s a little video I did a couple years ago. It has gotten almost 100,000 views, and a lot of comments fro men and women alike. Now if I could just get these male visitors to stop drooling over the plus size models and actually BUY something sexy for their girlfriends…
Show it to your own man and give him our url! Maybe you’ll be surprised this Christmas!